Our values

Kind and thoughtful

We care deeply about the work we do, and how we go about doing it. Thoughtfulness and kindness are our lifeblood and shape all our client work and participant relationships.

Respectful and ethical

We hold ourselves, and influence others, to practice the highest standards of research (or research integrity). We seek and use robust evidence to deliver the highest quality recommendations.

Creative and curious

We find new, exciting and accessible ways to unpack and understand the big issues within our society with participants, so that we can help solve them.

Collaborative and supportive

We work together to create a safe, inclusive, purposeful and intellectually stimulating environment. We support our clients and participants to listen, explore and challenge people’s perspectives to find constructive ways forward.

We live these values for a range of policies and plans, for example our Carbon Reduction Plan, our Data Protection policy and our Equality, Diversity and Inclusion statement.